As a first customer Fraport AG ran a campaign with “target Campaign Management” software.
The overall strategic goal of the program was summarized by Mrs. Kerstin Bitterer, Head of Idea- and Innovation Management at Fraport AG, as follows:
"Every employee has an opportunity to participate. They are part of the whole. We are an innovative company. Ideas seldom come from our professional experts. target Campaign Management promises to have a truly positive effect on our corporate culture.”
"For the first time, all of our staff is able to generate ideas and help them along the process – regardless of when or where they work.”
“Digitalization is a key topic for us at Fraport. The target Campaign Management solution is a further building block in our entire system which also provides digital solutions in the form of a platform for collaboration like this.”